Stating the obvious
Big film studios do deals with national broadcasters that limit, by country, where films can be broadcast. Vestager believes that such licensing agreements restrict access, limit cross-border competition, and are a form of anti-competitive price fixing.
Yes, that is exactly what they are designed to be.
How long it's taken till now for those in power to notice?
Doesn't just apply to films. How about all forms of electronically distributed entertainment. Wouldn't effect me personally, but how about sport?
This isn't a new issue. I remember back in the mid 70s going to a judo competition near Rotterdam and staying with a Dutch family and being surprised to see them watching tele in English, They said nearly everyone in their area had a big aerial point out west so they could see British tele as well as their own local stuff.
Doing away with geo blocking will lose some business a shed load of money. The question is whether their interests and their profits should be allowed to trump the law. Businesses are quick enough to extol the virtues of globalisation when it makes them cash, they don't tend to like the flip side though. But there are businesses that will lose out. Using sport as an example, I seem to remember there was a case involving the English Premier League and Greece, so using that. Its seems there are massive numbers of people in the UK who are prepared to spend a fortune for the coverage of this football, allowing Sky to pay the league a staggering amount of money. It would seem a reasonable bet that people in Greece won't be as desperate to see English clubs playing, so they get the coverage at a lower price since they are unlikely to fork over the same amount as English fans. But they do pay something, so this increases the total take for Sky and therefore the league. It's basic economics, but it would also seem to be totally illegal.
So it profit more important or the principal of free trade where it benefits consumers rather than just businesses. Of course consumers get to vote, but politicians seem to have given up thinking that voters are important, whereas companies exert influence in other ways, which politicians seem to find more important these days.