Is there actually any evidence...
That web users actually *want* adverts?
Not 'want' as in 'they're ok if they're just text boxes'.
Not 'want' as in 'I don't care, I have an ad blocker'.
Not 'want' as in 'I feel I should support the people who pay for the interwebs'.
Not 'want' as in 'Ooh, these adverts are targeted just at me'.
But actually, deep in their soul, ache to have their attention diverted and their precious time wasted, their ears and eyes sullied with attention grabbers, their social media and networking and news and technical sites polluted with crap that there is a chance in a thousand they might actually want to purchase?
Or do they just put up with it?
There is only one time I *ever* want to see an advert, and that's when I make an explicit search for an item or class thereof. Until then, I'll pay to keep sites free of adverts, or just use blockers. Life is too short.