Re: The proper share is 5%
Maybe but it is easy money and something that most of their most customers appear happy to contribute to.
I know they don't have a choice but Apple set the precedent on this that everyone else followed. To be fair, a 30% profit margin on a service for Apple probably is a pittance but that is simply because the product is priced (and always has been) on what the market will stand. Apple customers (along with quite a few other premium brands) have very deep pockets and are prepared to put they hands into them.
Similarly Corian, Amtico, Miele, Maytag, Dyson, all brands that have products at the top end of the market that don't actually cost the price difference from cheaper products to produce.
There will be plenty of others that people can add to the list. Brand awareness and perceived value is important. Price and branding is as much a differentiator as the actual quality of the product.
Biting the hand that feeds IT
