It's bad because Facebook doesn't control the string "facebook". It's worse because I think we all know the bot excuse is just to deflect blame. No actual business has to put "thereal" in their domain to prove who they are; it's clearly to express that the Facebook-named board isn't, in the opinion of the people with the site, doing any oversight.
The name of your site is not the problem. What you do on that site is the problem. If you run a phishing site for Halifax online banking, it doesn't matter if you call it genuine-halifax-online-banking-biz or iwilltakeallyourmoney.gq; what you are doing with it is illegal, so your site will be taken down for that reason. Trademark complaints are different, but that would only be relevant if the people running the site tried to create an otherwise legal enterprise under false pretenses. Not only did they not do that, but Facebook doesn't even allege that they did.
Biting the hand that feeds IT
