Roflmao - Pay for ad free content... I can't get up... my sides hurt so much
1: Don't use chrome
2: Use more than one ad blocker
3: noscript
4: Privacy badger
Block anything that's not completely relevant to the content I want to see... that means all ads, trackers, cookies and anything else I've fogotten to mention. if it slips through, eentire elements are blocked, any site that manages to slip through a popup/over/under/tab is blocked at the domain level and cannot server up anything more than a completely blank page.
Any site... and I do mean any site that tells me I cannot see content unless I disable my blocking... doesn't get my custom and there isn't a web retailer out there that would try that kind of crap because it would lose them more business than they gain.
This 'war' is entirely the fault of both ad companies and those that choose to use their services. For the last 2 decades they have been fed lies by ad companies that ever more intrusive ads are the key... not enough clicks on your ads... let's add animation/sound/video/warnings to piss people of even more.
The end result is a large section of people who will 'never' trust anything they try to force ads upon the viewer, a large section of people (if 22% of UK adults is accurate) that numbers several million potential and now lost customers.
Serve up ads that make content harder to see, throw multiple ads in the middle of content so that a single article that takes up 2 page scrolls... now takes 5 page scrolls.. is intrusive and unacceptable.
I'm currently house hunting and have been training my blockers to stop serving up ads from the likes of rightmove and zoopla (amongst others)... the number of trackers and elements that have been blocked is ridiculous... But after a few minor annoyances, I can now house hunt in peace safe in the knowledge that I will see no ads, cannot be tracked by 3rd parties and have no degredation of my browsing experience.
If I see a house I like, I contact the agent directly... I'd never give my details to any site that wasn't delivering me something I specifically ordered and those that do require some kind of account... get fake details and my spamtrap email address... Say hello to Mr A Heckler of 123 My Street, Anytown, Anycity, AB12 3CD
tl:dr... trust no one, all ads are bad for you, do everything you can to block them.
Biting the hand that feeds IT
