I love apple products... the ones I can afford... like a 7-year-old MacBook Pro. BUT: do they really want to be known as the Waitrose of tech? Selling only luxury goods that you'd better be rich to be able to afford. £3000 laptops, £1000 monitor stands and the like, digital watches that cost over £1000. It's one thing to be reassuringly expensive, but to be outrageously expensive just prices you out of markets that you can ill afford to lose. Apple, please stop being ridiculous.