What they need to do....
is make it easy to swap your data etc. between handsets. Currently everyone thinks lock-in is it, but as the article says all the rich people have their phones already. Nifty as the advertising is, no point buying another one this year.
Need to make it so having bought a nice phone, it would still be worthwhile to buy another - different days of the week, cheap one to be stolen or lost, small one for the dinner jacket.
Biting the hand that feeds IT
