Re: Usual media over-reporting highly interim and possibly invalid findings
Marketing departments will seize on whatever fluff is out there to get you to buy their product. A great example is "uncured" bacon, which plays off people's blanket fear of chemical-sounding additives in their food. Supposedly health conscious consumers don't want sodium nitrite added to their bacon, so they'll gladly purchase the "no nitrite added*" kind and think they're avoiding a chemical scourge.
*Except for nitrites naturally occurring in celery powder/juice. And, since celery products naturally vary in nitrite concentration, the manufacturer ends up adding huge amounts of it in case it's an abnormally weak batch, so you're actually likely to consume more nitrite when eating "uncured" bacon than bacon cured with a known concentration of nitrites.
Biting the hand that feeds IT
