It's not quite that bad over here (At least not in the UK - in Austria perhaps...) but in the US, that appears to be exactly what they're going for.
$500,000 and 5000 hours of work per sku for market approval, as they're using exactly the same regs as for lit tobacco. So if you were turning over $250,000/PA selling liquid, with ten flavours and three strengths, that'll be $15,000,000 to remain on the market, thanks....
Steven R