Re: @FF22 no one pays attention to them??
"you take notice of a good advert, and that helps the product tuck itself away into a little nook or cranny in your mind."
A long time ago i took note of a series of good ads. Brits of a certain age will remember the Hamlet ads - witty and even a fragment of JS Bach. As far as I was concerned it never did them a bit of good because I've never smoked.