Re: New rule...
"It'll bounce back once the TV and Phone start selling in huge numbers, and I can see them shifting quite a few iPad Pro devices to non home users too. "
Or it, along with all the other tech stocks, was ridiculously overvalued by the end of Q2 this year. Apple are probably worth a still very respectable 400 billion (which is pretty much where they were in 2013 on the back of similar profit levels), but not 700 billion. There is no particularly good reason for Apple to have a market cap that is larger than the next two largest companies in the world combined.