I think...
Intel misunderstood IoT. Their chips didn't actually need to be in "things". As in mechanical critters ready to steal/disarm our ID bracelets that grant access to WMDs and bring about the worlds destruction.
Joking aside, besides xpoint which is as much of a paper launch as everything else I'm wondering if Intel is suffering from tick-tock withdrawal due to their 10nm delays.
Also, please put a heat sensor and heart monitor on the ID bracelets. I'm rather attached to my extremities.