apple halo effect. produce iThingy. sell lots of iThingys. easy. what do apple care that after a few months the majority of them with sit in a draw of other oddments never to be seen again.
shiney shiney brands sell. doesn't matter what it is... hence against all better judgement, I've just taken delivery of some Porsche design blackberry's. exactly the same as a Q10, just in a different body. ergh. it's almost on par with with iphone6 for cpu performance. only without the apps. and for a grand a piece. bargain.*sigh*