So many examples
The customer who chronically "forgot" to load her site's tapes. I escalated to my manager, who wrote letters to her manager. Until the day they lost a drive, and had to go back a week to find a backup. Sometimes you have to burn your fingers to learn.
The customer who loaded their tapes as documented. Sometime in the last few months, the tape drive failed, the support staff who failed to check logs screamed for help. By some miracle, a year old tape had been write protected, the last time a restore was required. That tape, still in rotation, let us recover the system, and use transaction files to bring data to current day. Two weeks later, called by support staff trying to make a tape to migrate data for a new system. Backup was hung, holding tape drive allocated. Some people won't learn even when their fingers are burned.
I completed a risk review on a vendor who would be hosting company data. They used a third party hosting site to stage the application, and used a disk to disk backups to the next rack over. "What happens when an aircraft falls on your data center?" Made Purchasing require remote backups for our data. Annoyed vendor who believed data center would always be there.