Java Business
1.) I guess that at least 50% of large businesses (more than 1 billion revenue) run some type of Java Software. From Eclipse to SAP to Oracle apps.
2.) SUN could easily have transformed herself into a Software Business IF they had demanded, from 2003 onwards, moderate license fees for the Java Compiler, the VM, the JRE and so on. Think of 30 Euros per core per year.
3.) SUN would be a sustainable business and ideally a good steward of Java.
It's a shame they went under after making such a nice contribution to applied computer science.