Humans strictly optional
Use an LLM to create the content [1]
Use another LLM to read the content and post comments on the "articles" (making use of LLM's ability to rant) [2].
Post "engagement figures": win awards for "audience figures" and, on the back of those, lots of lovely ads [3].
Rake in the bucks [5]
[1] At last, a proper use for "create" instead of "write".
[2] We have some especially trained on TOWIE, Made in Chelsea and Love Island to get a realistic(!) spread of reactions.
[3] Ad engagement? We have a Javascript macro for that [4]
[4] Don't worry about "being caught out" with fake ad reading, the so-called analysis of whether ads are actually worth the money is all codswallop: we can just write our own opinion pieces about how well ads perform and they'll lap it up
[5] With any luck, they'll realise all of this can be done within a single data centre, saving all the ISP bandwidth costs, and the dross will fade from public view. Wild optimism, I know.