I made an account here just to thank the Reg for putting this out, I thought I kept up to date with any new data slurp but this one slipped my radar.
Also thanks to those here who are wiser and smarter than I am for finding the actual opt out link that I have used and passed around to anyone interested.
Planning they say, yeah as some have told me, planning would mean improved services, targeted resources and those people are mortified after reading this article, so its having the intended effect it seems, reduce as many opt outs as possible with selective wording.