Re: Why is 30% "way too much"?
No but as I commented in a previous thereg story on this topic.
If it were the UK, Consumer protection laws should override certain items in their contract terms.
1) the vendor should be allowed to breakdown costs at the point of sale, this would indicate just how little the vendor receives, apples terms don't allow this.
2) the vendor should be allowed to offer the customer a choice to buy via an alternative mechanism at the point of sale
3) this means that the customer is given choices for the same product that may have different total costs to the consumer, but apple terms also ensure their platform has best pricing so you cannot charge more for delivery on an apple platform
Apple should breakdown the various costs to allow vendors to all carte the items, app store listing, app approval, app marketing, app distribution, app support, app payment.
Apps once reviewed get (counter) signed by apple, digital signature, to allow distribution and loading from any source.
Epic are big enough to be able to manage everything themselves.
If vetting apps is a significant cost then all vendors should be forced to pay for this process, per update if needed. Not have the small % of paying apps fund the rest.
It's a good job the PC turned out to be multi functional computer, I don't see why the mobile phone is something special.
Anyhow all walled gardens eventually collapse, give it another 10y.