You may want to check out this article which I've just read!
"A new unexpected development coming out of China is shedding light on the reason that might have prompted Paramount and Dreamworks to jump ship and abort its support for Blu-ray. On September 7th, 2007, China officially dropped the bomb on the HD format war:
A consortium of Chinese university engineers and globally recognized manufacturers, in cooperation with the China High Definition DVD Industry Association (CHDA) and backed by the Chinese government, have reached an agreement on a standard specification for a blue-laser, hi-def disc, (note: not Blu-ray,) which is based on and fundamentally compatible with HD DVD with only minor adjustments"
This could be really interesting in the HD-DVD vs Blue-ray war......
Man is Sony ever gonna make a format that the world will embrace?!? =P