Re: Who will use it?
It's irrelevant / arbitrary whether X url or Y url is "more useful to me" - arguable neither per se because usefulness of a website obviously depends upon far more important factors of specific implementation (eg: location detection etc etc etc).
If both X and Y easily fulfil the purpose - ie: me accessing site and buying the book with ease then they are both equally 'useful' for my intents and purposes. Arguably omitting my typing of %country% at the end of a url is 'useful' to some minor degree.
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"Then consider whether "books.amazon" or "books.amazon.%COUNTRY%" is more useful to you, as a purchaser of books for delivery to the place of your choosing."
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Does what you have written imply regarding "the scam" that if a domain name has 'UK' after it then it is no longer a "scam"? What is the logic omitting the country from a url and this scam?
if for Scottish people the url location detects to books.amazon/scotland -- is it less of a scam? How do you know that amazon won't do that?
.......
And regarding 'yachts' .. ? .. Who cares if people have yachts? Certainly if rich people didn't have yachts I'd have been out of a couple of design contracts.
Do you have *any* logic at all in linking yachts with this being a scam per se?
Is it because you have an inferiority complex regarding people having yachts? Because I don't. That's more your problem than proof of any kind of scam.
If you have a problem with the necessity of economies that an individual may have more money than another then it would seem your [probably hypocritical] quarrel is with the trading of money in general rather than with companies trading IP.
domain.company name is no more of a scam than general branding in a developed economy.
It's no more of a scam than Intel paying a fortune for intel.com or AvJoeBusinessman paying $50000 for mydesignsareepic.com .. which might net Joe 90k in extra sales over 2 years --
Or Ferrari buying up ferrari.com or the owners have yachts you know! :-O "Scammm!!" ;)