Good luck with that.
They're going to need much better content updated much more frequently for me to consider paying a subscription. And as mentioned, if they want a subscription *and* advertisements: no way in hell. Strangely, Hulu was the first service where I didn't really mind watching advertisements. One 30 or 15 second spot where there would normally be a 2+ minute commercial break is fine with me. That's how they ought to do it on normal television as well. 30 seconds isn't long enough to make it worth fast-forwarding, isn't long enough for me to wander off to fix a drink or change the channel and, really, isn't even long enough for me to space out, so I actually watch the commercial and more or less pay attention. They've found the magic balance. Downloading bootleg torrents surely wouldn't be worth the hassle in comparison.