"The real barrier to choice is the requirement to be a wrapper around Edge. This isn't a technical constraint, but a commercial one. Do you want to associate your brand with the capabilities and performance or otherwise of the Edge rendering engine? Whilst it is an OK browser in my view (and certainly the best they have managed to produce to date), there already exists a perfectly acceptable Edge browser for those who want to experience that rendering engine. There is no need for a second one with a different logo."
As I said though, people reading The Reg are more likely 'Pro' users at least. The vast majority of people on the street really don't care about rendering engines within web browsers. What they want is a web browser that syncs between their mobile, their tablet and their computer with a reassuring icon between all device types. If I bookmark something on my tablet, I want it to be there on my PC when I load up the browser. There are ALSO a lot of users who see the 'Chrome' icon now as 'The Internet'. I remember trying to explain to my step mother a few years back when she got an iPad that she had to tap the Safari icon to browse the web and in the end just gave up and installed Chrome because she could never see the icon.
A 'wrapper' for Edge that skins it to look like Chrome and syncs with your Google account would be EXACTLY what a lot of users would want.