Re: marketing lies
Ah, but they didn't actually say that officially. A line transitioning from one topic to another topic by a single developer in a relatively minor presentation about tiles, notifications and action centre at ignite 2015 was seized on by the media and the context it was said in misrepresented to say the least. Because of the media coverage, this was then interpreted as Microsoft policy.
For a start, a developer presentation about interactive tiles is not the place to announce that this is the last version of Windows, Even MS would know this. The developer was actually talking about how Microsoft's culture had changed, up until windows 10 they wouldn't talk about what they were working on, only what they had worked on, but with Windows moving to a more SaaS model where they would be releasing new features for the current version going forward, from windows 10 they could talk about what was being developed. He definitely could have worded the bit about the 'last' version of Windows better but in the context it is in seems that he meant either 'latest' or was simply referring to a culture shift in the way Microsoft now developed windows. He wouldn't have any say over or foresight into future version numbers or branding after all.
Sure, other than saying that the comments referred to Windows being delivered as a service and that they weren't 'speaking to future branding' at the time; Microsoft never really corrected anyone about it or clarified the comment but why would they? I'm sure future windows branding hadn't been planned out at that stage and it was generating them a fair bit of publicity.
For context, here is Jerry Nixon's quote in full.
"So a lot of developers ask where our interactive tiles are, and they're in development is the answer. And that actually gives me a great opportunity to segueway to say that Microsoft is in a brand new state right now that it's never been in before. Here were are at build and ignite, right, and we're talking about Widndows 10 and all the cool things that are coming in Windows 10. But last year at Tech Ed, whenever we would talk about this, what was really happening behind the scenes is we would be talking about what we had built quite a long time ago but we wouldn't be talking about what we were building, right. All the stuff that's coming, because even though we were announcing Windows 8.1 we were all really working on Windows 10. Its sort of a bummer in its own way. But that's not what's happening today. Right now we're releasing Windows 10, and because Windows 10 is the last version of Windows, we're all still working on Windows 10. And it's really brilliant. So I can say things like, yeah we're working on interactive tiles and it's coming to Windows 10 in one of its future updates, right. That's really exciting for me to be able to say. Because it's new culture at Microsoft, that we are now not always thinking about what's not here today. So now we can talk about things in a really new way, and a much more open way than before."
PS. Windows 11 is, in my opinion, awful and they would have been better sticking with Windows 10 a bit more, or even better 7. Oh, and my main desktop runs Fedora Cinnamon, so defo not a Windows fanboi if anyone came to that conclusion ;).