Re: It's a bloody word in our bloody language!
"I think the lawyers of the first two companies are very versed with taking down sites."
No, not really. They don't do what ARM has done here. For example, if I look through a list of popular domains for Apple, I can find quite a few sites that contain those trademarked terms. For example, if I search for Apple and remove the ones owned by Apple, I find the following:
appleinsider.com: covers Apple products
applebees.com: This is a restaurant.
patentlyapple.com: Some guy posting articles related to Apple.
applevis.com: A site that talks about using Apple products if you're blind or visually impaired.
applegazette.com: I don't know why it's called this, but it's a blog that doesn't talk about Apple products.
This is not all the ones I found. This is a subset of addresses that clearly had "apple" in the name. All of them are still around. I can do the same with Windows. I'm sure they have filed trademark complaints before, but they probably reserve that for malicious uses or someone actually trying to impersonate them, not someone who merely talks about their products like ARM has done.