It all depends on what your motivation is. It sounds like your motivation is "I want to be part of the Pi movement". That is not necessarily others' motivation for buying a Pi. They might just want a small computer for a certain task, and for that motivation, there are many non-Pi computers in existence which they'd consider. If they're not specifically attached to the Raspberry Pi's products as the only option and only consider things that they can run Linux on, it is much more logical to compare options for price, performance, power consumption, etc.
I'd also point out that "the Pi movement" is kind of vague. What counts here? Does someone else's SBC count? It's still ARM, Linux, open source, low-power*, easy prototyping, but it's not the Raspberry Pi's product. What if the Raspberry Pi company built something completely different? Would that be part of the movement. The term is so vague that it kind of sounds like the argument of someone who only ever buys Apple products and always will just because Apple made them, but I'm guessing that's not what you intend. I may not be a participant in the movement simply because I don't understand what it is.
* The power consumption of boards like this may also be the reason people are considering X86 boxes in the same category. Yes, the Raspberry Pi will be consuming less power than refurbished boxes, but not so much less that it changes how you would use it. If you include others' SBCs in there, they usually consume more power than the Pi does.