Re: Hardware Lockin and Appstore taxes
Most of this is wrong.
"For saying how many middle men have been removed during this period the price for softwarestrangely has not gone down, suggesting that software houses are taking that cut for themselves rather than passing on via lower purchase cost on to the customer."
This would be hard to get a study on, but anecdotally, I think prices have come down quite a lot. Software purchases in the 1990s were often more expensive for relatively simple software, whereas a lot of software today is free or cheap. I also remember the purchases of software upgrades, which were often rather expensive when you consider that they were usually fixing bugs in the thing I already bought. That still happens on occasion, but a lot of places now view that as maintenance of a product they've already sold and include bugfix updates. Is that because the commissions came down, maybe, but probably not. Is it because there are more people writing it, probably. Is it because they've expanded their business models so less comes via the original purchase price, definitely. But still, if you asked me, I would say that there is a lot more cheap software out there.
"I could talk about book publishing or the music and movie industry and say that they too have not dropped their prices even though they are now distributing direct to the customer."
Well, they're usually not distributing direct to the customer. Also, I think prices have come down. For example, you can watch a lot of movies on a streaming service for a price which would have gotten a small number of rentals, and rentals for a short period. Whether that's the way you choose to spend your movie budget is another story, but it is a price and it is lower.
"I would suggest that the price that people are willing to pay for these products is far in excess of what the products costs to make and that even after all the middle men have been remove the software houses continue to charge the same and keep the profits rather than reward their customer for their loyality."
Doesn't matter to me. I don't need to be rewarded for my loyalty. If I still want the product, I will still buy it. If they cut their prices, so much the better for me. If a competitor creates an alternative which is cheaper, I might go over to them to take advantage of those. You seem to expect that companies will just cut their prices for no reason and somehow you feel you are entitled to this whereas Apple don't have to cut their prices. I don't get it.
"Add in that Apple need money to keep their production going where EPIC have already paid all their costs for making this product and are still not satisfied and demand a reduction in overhead on their micro transactions."
Apple do not need money to pay for their production. They get that from sales. The product concerned is not theirs. It is Epic's, and the value to the customer comes from what Epic provides those who choose to pay. Also, they don't demand that Apple gives them more money on their transactions, since they're more than willing to use their own transaction system and relieve Apple both of the commission and the required labor in managing the transaction.