Re: It's quite clear where the money is:
I see your argument as well as the similar one from the article:
"Free software has an unfortunate connotation of gratis, free of price," Meeks said. "The FSF (Free Software Foundation) has tried for many years to explain that it is all about freedom. LibreOffice has the word Libre in it. But there's quite a strong sense of gratis in its statutes, which is unfortunate."
However, I must disagree. If you go to anyone who doesn't know the term already, they hear "free software" as meaning £0. This if often a good thing because it can be the initial selling point. Even if they pay money for a support contract, knowing that they could entirely stop payment and still have their product is useful. I sometimes volunteer some computer support time to a charity, and I'll use them as an example. Here's a short but effective method of convincing them to switch:
Me: I notice you're using Office365 at the moment. There's another product that you might try which is free.
Charity director: Well, Office365 isn't that expensive. We get a discount on it and everything.
Me: But this product doesn't cost anything. Not everything is as easy, and we might have to replace a few things with other software, but there's a lot out there that we can use. Not only is it cheaper but it is better in various ways. It can never expire on you.
Director: And it doesn't cost anything?
Me: No. You can buy support if you need help with it, but the software is free.
Director: Can you roll it out to all the machines and we can run a test. If the users like it, we can go from there.
Consider what would happen if getting functional LibreOffice required payment, manually building, or getting from a dodgy-looking site.
Me: I notice you're using Office365 at the moment. There's another product that you might try which is free software, with free referring to your rights to do with the code as you wish.
Charity director: Interesting. So what rights do we have with that that we don't get with Microsoft.
Me: You can modify it in any way you like, share the code, contribute to the community, all that.
Director: You realize we don't have programmers, right?
Me: Yes, but it's still better because it doesn't restrict you like Microsoft's product does.
Director: What restrictions does Microsoft have that this doesn't?
Me: You have to pay a subscription per user every year and you don't have as much choice about how you store your data.
Director: So this is free?
Me: No, but it's cheaper.
Director: Office365 provides us with mail accounts. Does your suggestion?
Me: Well no, but we can use another free software product to do that too.
Director: And we get cloud storage which I've used as a basic backup system. We get that too, right?
Me: No, but
Director: So we have to pay for at least three different pieces of software. Will the prices for all these things still be lower than Office365?
Me: Probably. I know the mailserver software is free and depending on where we do the storage, that could be cheapish.
Director: And how about the hardware the mailserver and storage run on?
Me: You'd have to have that too. You have a server in the closet so we could use that.
Director: You're going to volunteer all the time it takes to switch our mail system over and guarantee us that no email will get lost, because we can't handle outages?
Me: I'd like to, but
Director: Is this really that worse than paying Microsoft, given that it sounds like we're getting a lower bill in return for having no features?
The theoretical director there doesn't understand all the specifics, but they have a point. Having two options, and for each having to pay, means the two enter a type of competition that isn't as present if one of them is free. For us, we know about the freedoms and care, we are confident in our ability to troubleshoot if things go wrong, and we often don't care about spending a bit longer getting some software exactly the way we like it. A lot of businesses don't go that way, and think only about finances and wasted time. If you can't argue a business into using the software, then you lose any money they might have paid for a support contract, and they're not going to suddenly bet on an unknown for a slightly reduced bill.