Its my fault
Went in for an iThingy charging lead one Saturday morning, looked at the price, and thought that can't be right, followed by, f#ck that. On walking out of the empty store empty handed, I was offered obligatory help. After failing to convince me a tenner is worth every penny, it turns out that the lead is included free with a cheap(ish) portable charger that I didnt need. £4.99 instead of £9.99, albeit with the guilt of contributing NiCd to landfill. The cables must cost pennies to make (excluding those lovely gold sheilded optic fibres), so why the ridiculous pricing? Anyway I'm sorry Mr Maplin... Oh and you too Tom and Barbera.