
Huh?
I consider myself reasonably technical (15 years in IT), but I don't understand what the issue is.
So now instead of my browser going to a 404 page provided by IE/Firefox/Chrome/Safari and them getting some ad-revenue Virgin, BT, et al. are doing it?
What's broken? Who cares? and just what the heck is NXDOMAIN and why should *I* care as an average end user?
Answer these questions and then you might, just might, be able to persuade the average internet user of your point of view, but until then, the response will be "Huh?"
WTF? because despite everything, the IT community still complains about users not understanding the complex nature of computers rather than making them easier to use and speaking their language rather than ours.