Emotional manipulation to boost usage
This is extremely unsurprising indeed, as the tendency for the Facebook, etc. algorithms to put posts in front of us that will trigger emotions and get us to engage, and slightly further back, the clickbait teasers, and even further back the good old "HEADLINE" in the analogue news.
I guess that the use of AI means that the manipulation is extremely targeted at the individual, as an aside with the sophistication of AI video/images I don't think we are far off from all of us getting different and unique adverts for the same product, depending on what the thing knows about our personalities - but I digress, the basic defence is to ignore it and luckily most of us can to a greater or lesser degree.
However to address the (worrying in my opinion) use of AI 'companions', I remember watching an online romance catfish documentary recently and there was one lonely but nice guy on there who had already lost many thousands of pounds previously transferred to someone who was revealed to be a scammer. He was being interviewed about his newest 'online romance' and it was obvious to all but the chap himself that he was being scammed again and he'd even begun sending small amounts of money... The interviewer asked him if he was worried this might be a scam again and he said "I'm not totally sure but I'm going to continue with it because I'd be lost without having new and lovely messages to open and read in the morning", very sad, but that's the type of open door these things are pushing against.