I am the person who made this complaint to the ASA. It was a lot of time and work to make, chase and finally have the ASA Chair Committee rule on it.
I wanted to do this for three reasons:
1. To help ensure other people were not mis-sold this product, which as far as I'm concerned actually offers no security or useful backup/restore capability.
2. To hopefully warn existing customers, inflict some level of brand damage, and hope it forces Currys to improve the product (to give some sort of bulk "rollback/restore" functionality.
3. In the hope that a positive ruling would assist a later court case to recover costs and losses.
I hadn't thought too much about gaining wider publicity but actually I think this is extremely important. I want as many people as possible to understand that Knowhow Cloud (and maybe others) do not really protect their data.
If anyone here is in a position to assist with that it would be great to discuss further!
Richard