Current offering is not compelling...
After testing the Intel P4800X 375GB Optane SSD drive, I believe they will have a hard time selling that. Real-world performance improvement is marginal, and they haver to cherry-pick benchmarks to make their case. That's probably why they have held back the availability of that drive. They need to bump the 7-channel controller to 12 or 14. Better yet, the DIMM version will eliminate a bunch of bottlenecks and truly show off the underlying performance advantage of the memory technology.