Apple has its own agenda
I think you misunderstand Apple if you think they're just servants to other industry's agendas. No, they have their own. I believe their motivation was to create a mechanism that replicates what Google, Facebook and others are already doing, but keeping it on the device to be able to claim it is under user control.
Amazingly, they were immediately attacked and the critics seem more willing to accept Google and Facebook doing it on the server, under no control than Apple having it done on the user device, where some control is at least possible.
It was a PR fiasco for Apple, just as the battery issue where they simply made it possible for the iPhone not to crash when the battery weakened, but never told anyone this was done.
I'm not defending the scheme, it has been proven to be faulty. Not as faulty as what Google and Facebook are already doing today, but nevertheless dangerous.