I remember when Apple were happy to fill the app store with cheap/free apps to give users something to do on their new phones and then a reason to buy a new more expensive one.
For years now apple want to make more money off both the software and hardware. They can sell Apple TV/Apple Music for no cost in their store, while competing services pay 30%.
Developers like Netflix should skip the vision pro and see how apple likes trying to shift £3500 headsets with no killer features.