Unfortunately there is too much noise on social media today. It has become almost impossible to get attention and sell anything. This is what happens when channels get saturated. It pushes people to try and get more and more creative which only leads to higher costs in terms of time and money for a smaller and smaller reward. The most effective way and the only way that has held true for thousands of years is direct communication with the prospect. LinkedIn stands out for obvious reason. But even then the only valuable aspect of LinkedIn is the ability to connect to your prospect and start a conversion via chat. The system is simple. Send an invitation to connect and once accepted, introduce yourself to the prospect via chat. Then, try and move the prospect to continue communication via email or phone as soon as possible. Here is how I work and I get results:
1. I send out 50 invites a day. Out of these 10-20 will accept which equals to 200-400 new prospects a month.
2. I will then send a short intro message to the prospect introducing myself and my company (using www.linmessages.com to automate this as it can become frustrating rather quickly)
3. As soon as I feel the prospect is interested enough to continue the conversion, I try and get him to continue on email or phone.
It is simple, free and most importantly - effective!
Biting the hand that feeds IT
