There is something that you can do
Interesting article - I'm finding more and more that people think that privacy is a good idea but really cannot be bothered to follow best practice. I've actually built an app that is seeking funding which looks to dramatically reduce your data footprint.. the issue is that people like it but wont spend the 5-10 minutes to make a difference. (if your interested, search for getmappd)
We can wait for people to start experiencing identity theft and surveillance more however by that point people will expect it as the norm, similar to cyber / data breaches.