As usual people who find Evernote pretty brilliant, like me, won't have time to post here. On the desktop it's brilliant anyway - the iOS version not so much and buggy, but I mostly use that just to refer to existing notes.
The big disruption at v10 was to move to a single-source that behaved the same way across platforms. Every platform was different and incompatible. It couldn't go on. They bit the bullet, and playing with bullets means collateral damage.
They just need to keep moving forward, fixing bugs, adding features, accepting that you can't please all of the people all of the time.
Why does everyone expect everything for free? You know there's no such thing as a free lunch - right? When Google, Microsoft or any others say "Free", they really mean cross-subsidised from another income stream, abusing their market dominance to drive everyone else out of the market. Anti-Trust legislation says that's illegal, but everyone turns a blind eye to it because there would be uproar.