> If their audience is mainly male, the same 2 ladies without lampshade would have worked perfectly fine to greet/attract guests
Disagree ... It would have been the same scene, same sexualization and Sean Juroviesky would have just as likely posted that PA was using sexualization (women in tight clothing) as the attractant.
The way this could have been different .. get body builders (men and women) the idea being paloalto strong ... special t-shirts with words and symbols for strong security ... at least in that sense they would be really performing some form of marketing .. but this, lampshade or not says nothing in marketing PA for what it stands for .. and especially for the lampshade, that was the only way to put PaloAlto on something ...
Another marketing option since this was a more upscale event ... 4 or more people, 50/50 representation of women and men, all dressed as spy vs spy, also 50/50 of male/female white spy or black spy, ... classic character images, they are in suits, etc..
What they could have done for "lampshades" would have been classic sconces, or to trash it up, replicas of the leg lamp from A Christmas Story ..
The end run of this, the person that proposed this should be fired, the person that approved this kind of stupidity should also be fired. The only decent thing to do is fire them, maybe not disclose exactly who they are, because the firing would be a great lesson learned, or so we'd hope .. in their next job (assuming staying within their field) hell ... the whole marketing team in that meeting that wanted to use sexualization this way could be on the chopping block.