It's easy to hate, but...
I have had the opportunity to see how IT Identity & Security is "managed" in multiple organisations - the best is where a pen test managed to create a Domain Admin account.
I'd suggest a lot of smaller businesses do not have a firm grasp on IT security and there are often squeaky wheels, who refuse to give up local admin - the single biggest IT SEC threat to any organisation, in my opinion.
So this service offering may get the tin-foil-hat-brigade all riled up, but if there is a way to keep small companies out of trouble, that should be welcomed by our industry (and a bit of competition in this space would be more than welcome too!).