Taking it personally?
It seems the author may be doing just so.
That said, the article is a good one, and makes a point that too many seem to forget: "the media" is seen as some shadowy group of people who conspire to do evil.
Also, Twitter is not a good place to hang out for peace of mind. Alfie wouldn't approve. Those who regularly use it seem to think that those they encounter there reflect the broader population, which to me does not seem to be the case, for both the left who encounter the right, and vice versa, along with those who dislike being labelled as either.
Much as I admire Musk, he has an alarming tendency to get annoyed about things and then start a new company to fix the problem. I'm not sure this is a good idea.