Free the standards
The true measure of a standard’s value should be the extent to which it has been adopted not the amount ISO can charge for it. For large organisations the cost of purchasing a standard isn’t a deterrent but for small organisations it definitely is.
For example, the ideas in the dozen or so standards in the ISO/IEC 27000 information security management system family would surely be of more benefit out in the real world than behind a paywall for up to CHF 178 each.
Academic papers are slowly moving to an open access model (faster in some disciplines than others) and standards should do the same.