@I'm sorry
"Not really - Search Engine robots, including Googlebot, pretty much read web pages in the same way that screen readers like Jaws do - a well designed website written/coded with the WAI in mind will, by default, be Google friendly. Any modern website should be written in this manner anyway."
That's fine for SEO, but that's only half the story. Ask any e-commerce company in the US or UK how much of their online marketing budget and effort they have to dedicate to SEO AND PPC (clue, for most people these days its north of 60%). Now there is a perfectly reasonable argument to say other providers should pull their finger out and offer a better service, and that's fine, but they haven't and Google is now like a black hole; it has a kind of gravitational pull that means it can't be avoided if you want to sell anything online. And even that would be fine, if all Google was doing was selling ad space as a search engine. But when it can control the ad market in whole categories of service where it offers competitive services of its own, that's just dangerous and wrong.
Its very difficult to make this kind of argument on The Reg because the audience is typically of the "I'm not influenced by ads" type (usually inordinately proud of all the steps they take to block ads), but the reality is most people ARE influenced by ads (otherwise Google wouldn't be so powerful), so if you control 60%+ of the ad market, it doesn't really matter if your products are good, bad or indifferent, that gives you an edge that no competitor, even if they had a technically better product, can match. This is why Google are under investigation by the EU, and why there should definitely be a debate to about whether Google's core search business should be separated from its other services.