Re: Would it have been too much to ask
Net neutrality means that ISPs can reasonably manage network traffic, but they can't use their power over content to artificially pick winners and losers on the web. Big content providers and ISPs would benefit from a non-neutral structure because startups would never be able to raise the funds to compete. For Facebook and the ISP, this would be a win-win. On a non-neutral internet, Facebook would pay the ISP, the ISP would delivery facebook traffic faster than Facebook's competitors, giving facebook a competitive advantage and allowing Facebook to price potential competitors out of the market (note: a 250 millisecond variance in load time creates a competitive advantage, according to Microsoft). But Netflix is different, because it's content is in direct competition to the ISP, so the ISP might just charge Netflix an absurd fee in order to make it's service more appealing.
It's not just Facebook--Amazon can be prioritized over smaller businesses. Or big banks over local ones. For every small business on the internet, this ruling was a disaster, and it will allow their bigger competitors to push them out of the online marketplace. And a competition decreases, prices will go up.
In all of these scenarios, consumers lose--the new profit is created from artificially imposed bandwidth shortages, profit from thin air; and the results have major implications for freedom of speech and innovation on the internet.
Net neutrality is essential ... if people understood the consequences of today's vote against net neutrality, they would be rioting in the streets.