Of course this stinks. But it stunk when it was "just" social media raping us for our personal data, and barely a fuss was raised as the law makers gave free reign to social media while handcuffing the companies that make the internet work.
The republicans did so because they are for big business. The democrats did so because Google and Facebook are heavy contributors for the democrats.
So now the door has been flung wide open, and Facebook and Google are about to get some stiff competition for advertiser dollars.
I'll be interested to see if they respond with some tricks designed to put a separation in between their market share and the ISP's.