Re: Now you know how much your privacy is worth
@ Stoneshop
No, nope. The price for an upgrade copy of Windows 10 is $0.00 USD. This is for a PERPETUAL license. A year from now they will raise the upgrade's price to probably something like $89.00 USD. Neither price, the 0.00 nor the 89.00 is a subscription price. They are one time prices on a perpetual license, not for a subscription. So, it's just a matter of timing: earlier adopters simply pay less for their perpetual license than people who decide to upgrade a year from now.
Where does Microsoft make its money here? Well, there's a price for Windows 10 on all new systems right now already, hidden in the price of the new computer; there are secondary purchases, e.g. when someone buys a license to Office, or a subscription to Office 365; there are all manner of other software Microsoft sells that runs on Windows, premium services and so on.
The deal on Windows 10 right now sets up a large eco-system of computers and devices running Windows 10, which in turn provides plenty of opportunities for Microsoft (and other companies).