Nothing ever truly new
People don't realise how the surveillance society has been around for decades. It was going on even before the age of the Internet.
I recall seeing a documentary on TV at least twenty years ago, maybe thirty, about how Great Universal Stores had a database with details of every single citizen of the UK, including children. It showed how they could target advertising to people based on any aspect of their life, such as toys to families with children, music and fashion to teenagers, home furnishings and DIY to people who were potentially getting married and setting up their first homes, then looking forward to retirement as they got older.
Of course, GUS didn't just keep this information for themselves, it was available to other companies for a fee. A database like that was/is worth a fortune. It's a standing joke amongst myself and my friends who are all a similar age, how we all got a pile of posts from Saga, the moment we passed our fiftieth birthdays. That's because we'd all been tracked on a database for decades previously. There are children born last week, who will probably be getting similar communications in fifty years time. their lives will be continuously tracked from day one.