Meanwhile in Scotland.......
Re: Scotland, you beat me to it almost, dare I say google Spire, The Nuggets that are the SNP have allowed 'anonymised' Scot NHS records to be used by any research depts/uni etc excl. marketing (cough) companies on an opt out basis for patients, not that they advertised it, let's hope the ICO can give them a friendly visit too, I would say Scot Govt. but this lot are more like Dictators. What could possibly go wrong?