drop in need, potential market saturation, and inflation - together mean 'decline in sales'
Althoogh 1978-style STAG-FLATION seems to be on the horizon, it's not the only factor.
Post-pandemic, the need for new slabs is diminishing. And, as with 'smart devices' a few years ago, the market may be getting saturated.
Unless iPad gets a "new, shiny" that's new AND shiny enough for people to replace their old gear, I expect sales to decline, maybe even SHARPLY.
Still, when it comes to gasoline, groceries, or toys taking the remaining income after "Bill" takes most the after-tax paycheck of the average working stiff, i.e. housing and utilities and maybe a car payment or two gets that first big bite... and groceries and gasoline seem to get a higher priority than toys. Yeah who';d a thunk it!
In short, as this apparent STAG-FLATION diminishes "disposable income" to zero, or maybe even taking it into the red, and the chance for a raise (good luck with that) also diminishes as the economy moves into a SLOW RECESSION, bosses are less likely to shovel over more of their budgets to employee wage increases [and are probably being told by bean counters to cut back as much as possible and for GOOD reason, not greed]. The only saving factor is the lack of able-bodied people actually LOOKING for work. When they finally stop getting their freebies and handouts, and recognize the need to get off thdir collective backsides and get JOBS, we can (unfortunatley) expect something worse, unless OTHER things change to eliminate the CAUSE of the problem. I refer to 1978 vs 1984 as the explanation for all of that.
But then again, the article hinted at most of that (minus the 1978 comparison).
