What really nagged at me was...
The fact that they returned the operating current to earth really bothered me (as we generally don't have a neutral in our light switches in the UK). They stated 2mA max per device. So, in an RCD protected domestic property, any more than 15 (and probably fewer, given other things that legitimately leak to earth - like rfi filtering) will trip the RCD.
It's a difficult problem to solve, but their solution, while presumably making it through safety and compliance testing, really bothered me.
Their USP, of actually moving the rocker, was absolutely ridiculous. By all means make a switch that looks just like a 'standard' switch. It doesn't need to move autonomously. Just make it send a state change. Who wonders 'is the light on in this room?' and then looks at the switch to find the answer?
I'm not sympathetic to Den. It was a very poor solution. This could be because I'm an experienced (long in the tooth), critical thinking (jaundiced), hardware engineer. Or, it could be because it was a bad idea from the start.
I love IoT stuff. I have put lots in my home. Except it's not IoT. It's NoT - Network of Things. And I control the network. No dependence on any server outside my home. Lots of simple relay switching, with 'normal' light switches and low voltage signalling on standard twin and earth, in case anyone decides to rip it all out and go back to the simple way in the future (or if I can't sell the house!) Mains LED dimming is annoying. I'm hoping to spend some long winter nights messing with MOSFETs to solve this. Maybe I should seek some crowdfunding...