Re: They don't know who their potential customers are
blackberry never made a good product. That is the thing that waterloo never could get through their thick skulls. their phones were and are total shite.
if they made good phones there wouldn't have been the iPhone reaction to their horribly antiquated design.
The #1 problem with RIM was they were and still are based in this hokey small town of Waterloo. They have horse posts all over town for people who use horse and buggies. it is not a tech place. everyone went to either University of Waterloo, or wilfrid laurier univerity. they all had the same teachers, and they all thought the same. Everyone had this QNX fetish because, it's what their professors used in the 80's on the ICON terminals.
They got lucky back in the day, because Microsoft couldn't seem to grasp that an email client that integrated with Exchange on Windows CE would have been a good thing. But once the market had options, and specifically options that didn't revolve around the BES server, it was bye bye RIM.
But the Priv isn't so bad.